Wednesday, February 11, 2009

Pittsburgh Steelers Merchandise As A Team And A Phenomenon

Before we even start discussing about how big Pittsburgh steelers merchandises are, lets take a look at what their legacy is made of. A burning passion in black, yellow and white; a rich and illuminated history behind them and an almost patriotic legion of fans; that in short is the American Football team Pittsburgh Steelers for you. Formed way back in 1933 and based in Pennsylvania, Pittsburgh Steelers has got under its belt more Super Bowl Titles, AFC Championship games and the honor of hosting the conference championship games than any other team.

Pittsburgh Steelers Merchandise

Such an impressive array of records along with various other minor ones have definitely transformed the Steelers from being only a football team in to something of a spectacle. Moreover, it is not even possible for a football team to confine itself only to its on field activities whose list of fans include some instantly recognizable names such as Barack Obama, Arnold Palmer, John Grisham, Snoop Dog, Bret Michaels, Adam Sandler, Jeff Goldblum, Michael Keaton and Burt Reynolds among many such others. Hence, it can be said that the fact that the Steelers developed a major merchandising base in no time often comes as no surprise to many.
The roots of this entire thing can be traced back to the logo and the mascot of the team. The Steelers are considered to have the most sleek, attractive and yet the most simple and effective logo in the whole circuit. It comprises of the word ‘Steelers’ printed by the side of three asteroids of red, blue and yellow color, all within a circle. It has been in the use since the year 1963 and can often be found in different other avatars under different circumstances. Similarly, their mascot, which is a typical masculine figure of Irish origin named Steely McBeam, is also a hugely popular phenomenon. The mascot with its name was selected out of a fan poll on the Pittsburgh Steelers’ 75th anniversary.

As far as the team’s primary merchandising base is concerned, they mainly depend on their logo and Steely McBeam, their mascot. The Steelers merchandise, in fact, covers a whole range of items in terms of their varieties, their qualities as well as their prices. The different types of items and products those are essentially available as the Pittsburgh Steelers merchandise include T Shirts, caps, sports gear such as helmets, etc, towels, jerseys, show pieces and gift items like coffee mugs, souvenirs, flags, banners, DVDs of their memorable performances, gift cards, jewelry and even automobile accessories and parts. The most common aspect of this kind of merchandising is the appearance of the logo or the mascot in various forms, mainly color and size, printed on these items accordingly. Things like the caps, jerseys and apparels with the logo printed on them are available in various sizes suitable for a fan base from six to sixty years of age. The most interesting aspect is the way the logo is used in the driving wheels or on the license plates in case of automobiles. Toy models of Steely McBeam are also an extremely popular item under the team merchandise.

Pittsburgh Steelers Merchandise

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